"It"s not an expensive vegetable," Farag said. "Molokhia"s for the rich and the poor." In Aswan"s Sharia as-Souq, I queued alongside a construction worker, bank manager and taxi driver to buy bunches of it from a rusty wheelbarrow manned by Mahmoud. The 15-year-old market vendor told me he sells 110 EGP ($7) of molokhia daily, harvested on his family"s one-hectare plot in nearby Abu El-Reesh.